Reach recently completed a project for Cisco, in which several Reach partners compiled a report detailing the benefits of cross-cultural research. Cisco wanted to know exactly what they stood to gain from developing their own cross-cultural research program, and asked Reach to provide a general introduction to the field. They also asked for a number of compelling case studies detailing the problems and opportunities encountered by companies already conducting cross-cultural research, and for each of these to be related to specific area’s of Cisco’s business.
Reach’s report drew on the personal experience of several partners, providing in-depth analysis of programs undertaken by HP, Philips, General Electric, and Nokia. These projects covered territories from North America, Europe, Asia and Africa, with each case study focusing on specific aspects relatable to Cisco’s operations. Liaising with members of Cisco’s User Experience Team allowed Reach were able to tailor the report around their specific needs, with the final presentation being made in the form of a compelling Powerpoint presentation that could be presented and circulated internally.
