Precise Biometrics has been making secure access systems for decades, and specialise in fingerprint recognition. They wanted to explore potential consumer good markets for their new product: Secure mobile access for iPhone and iPad, using biometric technology in the form of a built-in fingerprint sensor.
Antropologerne – in collaboration with Apogee, our local Hong Kong partner from the Reach Network – conducted user studies and visited 10 different users in Asia (Hong Kong) and Scandinavia (Sweden & Denmark). We generated insight on the role that mobile devices play in the everyday life of the people and the need for secure access to content on these. We tested and gave feedback on the packaging, hardware and software of the new product. We helped set the direction for further product development, delivering four Innovation Vectors and we defined key barriers as well as future scenarios of the potential new areas of business.
