Belkin was preparing to develop the second version of its mobile audio recording product, Tune Studio. Portigal Consulting interviewed recording engineers, teachers, students, podcasters and musicians in their studios, classrooms and homes.
Our work identified the critical tension between the semantics of gear and the need for creativity, and we worked with Belkin to translate our insights into product implications, including features, design, and product semantics. Belkin recently launched their Podcast Studio, informed by insights uncovered through out research.
