Reach Global Design Research Network

Antropologerne – Rikke Ulk (principal) – Copenhagen (DK)

Antropologerne creates innovation that works in real life. We work in an explorative, strategic and hands-on way in order to design better products and services and provide good societal change by involving you and your users.

At Antropologerne we are people experts. We help clients understand needs, barriers and possibilities in people’s everyday life. We explore, how a product or a service is used and perceived, and we test how things could be designed even better. Our approach, methods and mindset ensure that change will happen and work.

Our unique way of helping you make business and innovation that really works is based on a combination of applied anthropology and design methods. And it is also based on the historic Nordic tradition of Participatory Design, and on a democratic involvement of users and other stakeholders – cross-cutting hierarchy – in the innovation process. As we are people experts and culture experts, and as we have had worldwide projects, also in Hong Kong, we believe we have an advantage as your future innovation-partner. If you need to know not only HOW to design the best solutions, but also WHAT to design and WHY to design it, we can help you.

Antropologerne is a Copenhagen/Denmark-based consultancy company with 10 design and research partners all over the world. At Antropologerne, we are both anthropologists and designers. We work with and for people engaged in product innovation, service design and societal change, and we provide our clients with a new mindset and an ability to discover and test undiscovered possibilities within their fields – with real people.

Contact Info
Antropologerne
Kompagnistræde 16, 2
DK-1208 Copenhagen
Denmark
Telephone: +45 8813 2000
www.antropologerne.com

Contact Person
Rikke Ulk
CEO and Chief Anthropologist
Direct tel: +45 2811 2010
E-mail: ru@antropologerne.com

STBY – Geke van Dijk and Bas Raijmakers (principals) – London (UK) / Amsterdam (NL)

STBY (Standby) is specialized in consumer research during the early stages of innovative service design projects, when designers, engineers and marketeers need to discover what matters to the people they are developing new products and services for.

STBY offers a wide range of research activities that contribute to this multi-disciplinary, exploratory process of consumer centered-innovation. Some examples of these services: qualitative consumer research, ethnographic studies, Lead User research, Open Innovation workshops, youth studies.

STBY is based in London and Amsterdam, and was founded in 2002 by Geke van Dijk and Bas Raijmakers. Previous to their involvement in STBY, Geke and Bas both worked as managers and user experience consultants in the internet industry. They founded and successfully developed the first usability company in The Netherlands, ACS-i media research & projects (1993-2000), which was acquired by Lost Boys.

In 2007 they both completed a Phd research in London. Bas in Design Interactions (RCA) and Geke in Human-Computer Interactions (OU). Their work for STBY greatly benefits from this research.

Some of the clients they have worked for: Reed Elsevier, Philips Design, BBC, HP Labs, Intel, France Telecom, KLM and ING Bank.

For more information see www.stby.eu

Contact Bas Raijmakers
bas@stby.eu
+44 7787334123 (UK)
+31 6 5515 7794 (NL)
Skype: basraij

Fuelfor – Lekshmy Parameswaran and Laszlo Herczeg (principals) – Barcelona (ES) and Budapest

Fuelfor is an innovation design consultancy specialised in health care. Founded in June 2008 by Lekshmy Parameswaran and László Herczegh, the company is based in Barcelona and serves global clients in the private and public sectors.
Fuelfor offers clients a 360° perspective on health to identify viable new opportunities for growth and translate them into tangible health care solutions and strategies that improve the health care experience.
With a strong belief that research-driven design and multi-disciplinary collaboration are essential for innovation in healthcare, fuelfor provides innovation consulting, design research and experience design services.
Clients include: hospitals, regional and national healthcare systems, healthcare policy makers, pharmacy chains, medical device manufacturers, psycho-social services, patient organisations.

Lekshmy is an innovation design consultant whose specialist skills include: strategic thinking and facilitation to help clients define and implement successful innovation strategies, and delivering compelling qualitative research to make sure these strategies align with people’s needs. Prior to founding fuelfor, Lekshmy enjoyed a 10-year career at Philips Design in London, New York and Eindhoven. As Innovation Director of the global healthcare team she created and led programs to generate and translate insights into new value propositions for Philips Healthcare supporting their Care Cycle strategy and Ambient Experience business. She learnt how to use design to shape and embed an innovation process and mindset within a leading global healthcare business.She holds a Master of Engineering degree from Cambridge University and a Master of Arts from the Royal College of Art in London.

László is an experience design consultant whose specialist skills include: translating human insights into design solutions and strategies that apply product, service, interaction or spatial design, and defining design qualities that powerfully communicate the human and business value of new propositions.
Prior to founding fuelfor, László spent 8 years as a senior design consultant in the global healthcare team of Philips Design. He led several award-winning innovation projects and developed concepts including Ambient Experience, a paradigm-shifting contribution to the healthcare industry that won an IDSA gold award in 2005. A key learning from this project was how to overcome the challenges in bringing an innovation design concept from vision to business reality. He holds a Master of Arts degree from the Academy of Arts and Design in Budapest, including study at the University of Arts and Design in Helsinki.

For more information see www.fuelfor.net

Contact Lekshmy Parameswaran
lekshmy.parameswaran@fuelfor.net
+34672252681
Skype: fuelfor

Daniel Szuc and Jo Wong (principals) – Hong Kong (CN)

Apogee Usability Asia Ltd – www.apogeehk.com (“Apogee”) is a User Research company based in Hong Kong founded in 1998. Apogee has helped companies including Yahoo, HSBC, Nokia, Google, Hang Seng, Marriott, Fedex, Dell, UBS, eBay, PCCW (HK Telecom), CLP (China Light & Power), Juniper and Cathay Pacific to name a few better understand User Needs in Hong Kong, China, Taiwan and Japan towards informed Product Development.

Daniel Szuc, originally from Melbourne, Australia, having previously worked on a usability team for Telstra Australia, is the Principal Consultant at a Apogee Usability Asia Ltd. Now based in Hong Kong he has lectured about usability, user-centered design and user experience in China, Singapore, Malaysia, Australia, the US, New Zealand and Japan. He co-wrote The Usability Kit (www.theusabilitykit.com) an implementation guide providing best practices and guidelines for usability teams and holds a BS in Information Management from Melbourne University in Australia.